This article for you if you are running an Instagram promo/shoutout business and have either recently made your first set of sales or are experiencing a drop in sales numbers.
There are 2 main ways you can approach this problem you can get more customers to buy or you can get your customers to buy more, this article will focus on the latter.
Here are a few key ways in which you get more repeat customers on Instagram:
Engaging with your followers on Instagram is essential as it creates a relationship between the seller and the customer, and it shows the customer that you are someone they can trust. Previous customers have already proven that they are interested in the service you provide so there’s good chance that engaging with them will encourage them to make a repeat purchase.
Take the time to start a conversation with them in the DM, like and comment on their pictures and post them on your story. Regular conversations help to keep your brand in the mind of your customers when you need to showcase new offerings and special discounts – all of which can increase your promo/ shoutout sales.
A great way to encourage a repeat purchase is by offering a special discount. This can come in the form of a code or voucher tailored specifically to that previous customer. Also, adding these specific discounts with a time limit (for a limited time) is also effective as it creates a sense of urgency for them to purchase before they miss out. The best ways to advertise these discounts is through your story and through the direct approach in DMs. Discounts can help increase sales from existing customers as they feel like they are being rewarded for their loyalty to your brand.
Another way to reward loyal customers is by offering a discount for referring a friend, extending the discount on a purchase for bringing a friend. Friends and family of your customers have a good chance of becoming loyal customers, so it is only right that they get rewarded for it. You can either offer an extended discount for the customer when they make a referral or offer them a free gift or service when their referral makes a purchase.
Take the time to ask for the past customers opinions on your service and ways to improve it. This can be done through the DM’s by simply asking them or by asking them to fill out a survey (forms.google.com is an easy way to quickly create a survey). From here the customers can see that you are a business that values the needs of your customers and puts them first. If you can ultimately use this feedback to improve their experience as your customer, chances are good you will increase their likelihood of making a repeat purchase from you.
An essential aspect of any form of sales is exceptional customer service, as you want customers to have an unforgettable experience with your page and spread their positive experience with others. Always ask yourself why they should choose your page over that other page, and an easy way to do that is by delivering world class customer service that they will remember.
Be prompt with your communication, make sure to always way be polite and understanding with customers. If there is an issue with the usability of your service, put yourself in the shoes of your customers and empathise with them. When a sale has been made, go out of your way to thank your customers in the DM sending them a personalised message or video. Make it super simple to buy from you, instead of them waiting in your message requests, offer an online booking process with a seamless checkout process through Featurely (see it in action). The better their experience the more incentive they have to return and make a purchase.
