Best tools to take your Instagram posts to the next level

As you have most likely heard and read everywhere that quality content is king (and queen!) on Instagram. We also know that the better the quality of your pictures/videos the more likely they will be viewed, liked, commented on, shared and saved. In order to create quality content, there a range of editing tools that can be used, and we've compiled a list of some of our favourites:

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• Photo editing: These are apps that help you edit, resize and add filters to your photos.
• Video tools: These apps elevate how your brand captures, designs, and edits video

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Apps for photo editing

1. VSCO (iOS and Android)

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VSCO is one of the original and most popular photo-editing apps. In fact, it’s so popular that more than 200 million Instagram posts feature the #VSCO hashtag.

There are 10 free pre-set filters that make your phone-shot photos appear as though they were captured on film. There are also a range of photo-editing tools available to help enhance your photo quality, like contrast and saturation, grain which adds texture to your photos, and crop and skew tools which alter the perspective of your photos.

For more than 200 pre-set filters and advanced photo-editing tools, upgrade from the free version of this Instagram app to become a VSCO member.

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2. A Color Story (iOS and Android)

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This photo-editing app is all about making the colours in your photos pop. There are 20 free editing tools, as well as filters, effects and presets designed by professional photographers and influencers. There are also some advanced editing tools, and its Instagram grid planning preview tool helps you ensure your brand’s Instagram grid looks unified.

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3. Canva (IOS and Android)

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Canva is a great multi-functional tool which allows you to create Instagram stories, design posts for Instagram and much more. Below are the key features of Canva:

• Templates: Over a wide range of template categories, you can easy to create the images of whatever you want. Some of the templates are Logos, Info-graphics, Cards, Resumes, Invitations, social media profiles, and so on…
• Social Profile templates: The predefined social profile templates create a huge impact on online media creators. The templates are Pinterest pin, Instagram & Facebook story, and posts, YouTube channel Art, YouTube Thumbnail, Blog Banner, etc.,
• Elements: Not only images but even you can also add tiny elements on your images to look more attractive to your visuals.
• Video: Also, you can make a small intro video in the Canva itself. It is useful for YouTube content creators to insert these attractive videos in their videos.
• Formats: It’s available to download the visuals in different formats like PDF, PNG, JPG, GIF, and Animations. 
• Easy sharing: Share the presentations on Facebook, Email, and Twitter directly from Canva when you link your account.
• Forever Backup: This one is my favourite feature among all. Canva will auto-save the editing images even if you won’t. No need to worry for backup until it reaches 1GB. 
• Easy Interface: Are you unskilled in the editing process? Then this is your perfect partner tool. Easy interface, drag,and drop features make the work much easier.
• Folder separation: In case you create images for different platforms like Facebook or Instagram. It's easy to separate and arrange them in different folders.

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Apps for video editing

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1. InShot — Video Editor (iOS and Android)

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This is one of the best Instagram apps out there for video editing, mainly because it’s so comprehensive. You can trim, cut, split, merge,and crop video clips. It’s easy to adjust settings like brightness and saturation. And adding music to video is one of InShot’s key features.

Plus, this app has features that are specific to Instagram, like making the video square for Instagram display.

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2. Go Pro (iOS and Android)

If you shoot epic, outdoorsy video content for Instagram using a GoPro camera, the GoPro app will make your life much easier. While capturing footage, use your phone to adjust the video or time lapse settings and get a clear preview of your shot. Once your video is recorded, make edits — like freezing your favourite frames, movie-like transitions or playing with speed, perspective and colour — right in the GoPro app.

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